The Millennial Impact: Reporting on the Millennial Generation

If you believe everything baby boomers say, you’d think that millennials are destroying the United States. According to them, millennials are killing American industries, culture, and even the housing market due in part to an apparent obsession with avocado toast.

Most of these criticisms are completely false and lack factual substance. We shouldn’t be focusing on avocados when it comes to millennials.

Instead, we should be focusing on and discussing their activism and engagement. And that’s exactly what The Millennial Impact Report is doing.

Partnered with The Case Foundation and Achieve researchers, The Millennial Impact has collected data and conducted surveys from more than 100,000 respondents of all different races, ages, ethnicities, and genders in order to create yearly reports on millennial workplace preferences, engagement in causes through design and messaging, the drive to engage, and how the recent 2016 election caused a shift in how organizations should advertise to younger generations.

The purpose of The Millennial Impact Report is to show through research just how and why millennials are active and engaged with the causes they care about. Then, using that data, nonprofits, corporations, and other organizations can better understand how to engage millennials as employees, volunteers, and donors. From what the MIR has found, “millennials are shaping the way people of all ages give, volunteer, share their passion about and otherwise engage in causes.”

The MIR’s recent research from 2016 has pulled an interesting fact about millennials – they are more compelled to engage through an intrinsic interest in a cause, rather than by loyalty to an organization or political party. Although most millennials identify as either liberal-leaning or conservative-leaning, the millennial generation as a whole cannot be characterized as such. Each individual within the generation possesses qualities and holds positions from both sides of the aisle and are less likely to vote for a candidate based solely on party lines. This is a phenomenon unseen in the previous generations currently participating in our elections.

So, what can an organization do with these findings that the MIR has provided? In a 2016 report, the MIR explains how the information they have found can be used by companies and nonprofits.

First, offer tasks and individual opportunities for millennials to see their impact immediately.

Second, don’t box them in with old, outdated labels. Although much of the 2016 reports showing differences based on gender, don’t mistake that as a way to know your audience. Offer more relevant modes of activism all while getting to know their generation’s vernacular.

Lastly, millennials are highly active on social media sites. If you are promoting your business, be sure to target those that use the site the most-millennials. Keep their engagement using hard facts and figures and not just a “here we are” message. They want a clear understanding of who you are and how exactly your organization will better society.

Not only is the millennial generation active and engaged; they also bring important tools and tactics to the table that can be utilized by nonprofits and other organizations. So stop with the avocado talk and start using these resources provided by The Millennial Action Report within your organization and everyday lives.

To learn more about The Millennial Impact Report, visit their website here.

Proud millennial, D.C. resident, and a firm believer in equity for all


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